Executive Summary
35%
Clubs' average hit rate
In total we identified 164 real signings by the clubs of Premier League in the 2024/25 season — academy promotions, loan returns, internal moves and transfers that never went through are excluded. Of these, 139 are included in the hit-rate calculation; 25 are youth investments (under-23 with no game time), classified separately. Signings without relevant minutes in the season count as unsuccessful.
Club Ranking
| Club | League position | Signings | Evaluated | Successful | Fair | Unsuccessful | Hit rate % | SigningLab* |
|---|
| 1 | Arsenal | 2º | 4 | 4 | 2 | 1 | 1 | 62% | 100% |
| 2 | Bournemouth | 9º | 7 | 4 | 2 | 1 | 1 | 62% | 50% |
| 3 | Manchester City | 3º | 6 | 4 | 2 | 1 | 1 | 62% | 100% |
| 4 | Chelsea | 4º | 9 | 7 | 3 | 2 | 2 | 57% | 100% |
| 5 | Aston Villa | 6º | 9 | 8 | 3 | 3 | 2 | 56% | 88% |
| 6 | Brighton | 8º | 10 | 9 | 3 | 4 | 2 | 56% | 100% |
| 7 | Nottingham Forest | 7º | 8 | 8 | 3 | 1 | 4 | 44% | 62% |
| 8 | Crystal Palace | 12º | 11 | 8 | 2 | 2 | 4 | 38% | 62% |
| 9 | West Ham | 14º | 10 | 8 | 1 | 4 | 3 | 38% | 75% |
| 10 | Brentford | 10º | 7 | 4 | 0 | 3 | 1 | 38% | 100% |
| 11 | Ipswich | 19º | 16 | 15 | 4 | 3 | 8 | 37% | 73% |
| 12 | Wolves | 16º | 10 | 8 | 1 | 3 | 4 | 31% | 75% |
| 13 | Fulham | 11º | 7 | 7 | 0 | 4 | 3 | 29% | 71% |
| 14 | Manchester United | 15º | 7 | 7 | 2 | 0 | 5 | 29% | 43% |
| 15 | Everton | 13º | 8 | 8 | 0 | 3 | 5 | 19% | 100% |
| 16 | Tottenham | 17º | 7 | 6 | 0 | 2 | 4 | 17% | 83% |
| 17 | Newcastle | 5º | 4 | 3 | 0 | 1 | 2 | 17% | 100% |
| 18 | Southampton | 20º | 14 | 12 | 0 | 2 | 10 | 8% | 83% |
| 19 | Leicester | 18º | 8 | 8 | 0 | 1 | 7 | 6% | 88% |
| 20 | Liverpool | 1º | 2 | 1 | 0 | 0 | 1 | 0% | 100% |
* SigningLab: hit rate of SigningLab’s verdicts (recommend or not recommend) on each club’s evaluated signings, projected at the time of signing.
The difference between Signings and Evaluated are youth investments (under-23 with no game time in the season), classified separately. Signings without relevant minutes are unsuccessful (Did not deliver).
Season Highlights
The ten signings with the greatest technical impact of the season, according to the Player Impact Score (PIS).
| Player | Club | Pos | Min | G+A | Avg rating | Rating | SigningLab |
|---|
| Dean Huijsen | Bournemouth | D | 2422 | 3+2 | 5.91 | Excellent |
| Mikel Merino | Arsenal | M | 1602 | 7+2 | 7.07 | Excellent |
| Omar Marmoush | Manchester City | F | 1190 | 7+0 | 7.31 | Excellent |
| Nikola Milenković | Nottingham Forest | D | 3330 | 5+2 | 7.13 | Excellent |
| Elliot Anderson | Nottingham Forest | M | 2742 | 2+6 | 7.04 | Excellent |
| Yankuba Minteh | Brighton | M | 1855 | 6+4 | 6.77 | Good |
| Sávio | Manchester City | F | 1770 | 1+8 | 5.51 | Good |
| Donyell Malen | Aston Villa | F | 332 | 3+0 | 5.18 | Good |
| Mats Wieffer | Brighton | M | 1045 | 1+3 | 5.87 | Good |
| Ismaila Sarr | Crystal Palace | M | 2719 | 8+6 | 7.08 | Good |
Methodology
Club assessment — the universe of signings
The report considers exclusively genuine signings for the first-team squad, identified by the player's effective incorporation into the group between seasons. Excluded from the universe are: academy promotions, loan returns, internal administrative moves and transfers recorded but never completed. The aim is to measure the quality of market decisions — and those alone.
Player Impact Score (PIS)
Each evaluated signing receives a score from 0 to 100 that combines four observable technical dimensions: individual performance (average match ratings over the season), output (goals, assists and decisive actions adjusted for game time), collective performance (starting status and correlation with the club's results) and availability (volume of matches, adjusted for interruptions). High-impact players with reduced game time are promoted through an alternative efficiency criterion.
Outcome classification
The rating tiers are: Excellent and Good (successful signings — a full point in the index), Fair (intermediate performance — half a point) and Below expectations / Did not deliver (unsuccessful signings). Two categories sit outside the calculation, for distinct reasons: Injury (a serious injury prevented a fair assessment) and Investment (an under-23 player with low game time — the return depends on development and cannot be counted for or against the club in this cycle). Signings that did not reach relevant game time in the season are classified as unsuccessful, reflecting the sporting cost of the decision.
A note on scope
This is SigningLab's public, simplified model, developed for transparent retrospective market assessment. SigningLab's commercial solutions for partner clubs use a substantially larger set of variables and dedicated predictive mechanisms, and are not fully reflected in this document.
Appendix — Signings by club
* Youth investment (under-23, no game time in the season) — outside the hit-rate calculation.
Arsenal (4 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Mikel Merino | 28 | 1602 | 7 | 2 | Excellent |
| Riccardo Calafiori | 22 | 984 | 2 | 1 | Good |
| Raheem Sterling | 29 | 509 | 0 | 2 | Fair |
| Neto | 33 | 0 | 0 | 0 | Did not deliver |
Aston Villa (9 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Amadou Onana | 28 | 1631 | 3 | 0 | Fair |
| Ian Maatsen | 37 | 1164 | 1 | 2 | Fair |
| Marco Asensio | 13 | 745 | 3 | 1 | Good |
| Ross Barkley | 24 | 614 | 3 | 1 | Good |
| Axel Disasi | 11 | 488 | 0 | 0 | Below expectations |
| Marcus Rashford | 10 | 444 | 2 | 2 | Fair |
| Donyell Malen | 17 | 332 | 3 | 0 | Good |
| Kosta Nedeljković * | 16 | 130 | 0 | 0 | Investment |
| Lino Sousa | 0 | 0 | 0 | 0 | Did not deliver |
Bournemouth (7 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Kepa Arrizabalaga | 32 | 2790 | 0 | 0 | Fair |
| Dean Huijsen | 38 | 2422 | 3 | 2 | Excellent |
| Evanilson | 32 | 2335 | 10 | 1 | Good |
| Julian Araujo | 19 | 516 | 0 | 0 | Did not deliver |
| Daniel Jebbison * | 20 | 180 | 1 | 0 | Investment |
| Julio Soler * | 13 | 24 | 0 | 0 | Investment |
| Matai Akinmboni * | 8 | 0 | 0 | 0 | Investment |
Brentford (7 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Sepp van den Berg | 32 | 2588 | 0 | 0 | Fair |
| Michael Kayode | 13 | 537 | 0 | 1 | Fair |
| Fabio Carvalho | 25 | 455 | 2 | 1 | Fair |
| Thiago | 8 | 174 | 0 | 0 | Did not deliver |
| Hákon Rafn Valdimarsson * | 38 | 144 | 0 | 0 | Investment |
| Yunus Konak * | 36 | 72 | 0 | 0 | Investment |
| Gustavo Nunes * | 7 | 11 | 0 | 0 | Investment |
Brighton (10 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Yankuba Minteh | 33 | 1855 | 6 | 4 | Good |
| Georginio Rutter | 28 | 1672 | 5 | 3 | Fair |
| Mats Wieffer | 28 | 1045 | 1 | 3 | Good |
| Matt O'Riley | 24 | 964 | 2 | 2 | Good |
| Brajan Gruda | 28 | 698 | 1 | 4 | Fair |
| Diego Gómez | 17 | 512 | 1 | 0 | Fair |
| Ferdi Kadıoğlu | 7 | 388 | 1 | 0 | Fair |
| Eiran Joe Cashin * | 11 | 19 | 0 | 0 | Investment |
| Jacob Slater | 3 | 0 | 0 | 0 | Did not deliver |
| Adrian Mazilu | 0 | 0 | 0 | 0 | Did not deliver |
Chelsea (9 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Pedro Neto | 36 | 2286 | 4 | 6 | Good |
| Jadon Sancho | 32 | 1773 | 3 | 4 | Good |
| Tosin Adarabioyo | 38 | 1440 | 1 | 1 | Fair |
| Filip Jørgensen | 37 | 540 | 0 | 0 | Fair |
| Kiernan Dewsbury-Hall | 26 | 297 | 0 | 1 | Good |
| Renato Veiga * | 20 | 184 | 0 | 0 | Investment |
| Marc Guiu * | 13 | 71 | 0 | 0 | Investment |
| Marcus Bettinelli | 5 | 0 | 0 | 0 | Did not deliver |
| Omari Kellyman | 0 | 0 | 0 | 0 | Did not deliver |
Crystal Palace (11 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Maxence Lacroix | 35 | 3118 | 1 | 1 | Good |
| Ismaila Sarr | 38 | 2719 | 8 | 6 | Good |
| Daichi Kamada | 35 | 1593 | 0 | 0 | Fair |
| Trevoh Chalobah | 14 | 1063 | 3 | 0 | Fair |
| Edward Nketiah | 31 | 1045 | 3 | 1 | Below expectations |
| Ben Chilwell | 12 | 262 | 1 | 0 | Below expectations |
| Romain Esse * | 15 | 146 | 1 | 1 | Investment |
| Chadi Riad * | 6 | 90 | 0 | 0 | Investment |
| Rob Holding | 1 | 0 | 0 | 0 | Did not deliver |
| Matt Turner | 32 | 0 | 0 | 0 | Did not deliver |
| Louie Moulden * | 0 | 0 | 0 | 0 | Investment |
Everton (8 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Iliman Ndiaye | 33 | 2440 | 9 | 0 | Fair |
| Jake O'Brien | 37 | 1574 | 2 | 0 | Fair |
| Orel Mangala | 19 | 1255 | 1 | 0 | Did not deliver |
| Jesper Lindstrøm | 28 | 1245 | 0 | 1 | Did not deliver |
| Carlos Alcaraz | 15 | 761 | 2 | 3 | Fair |
| Tim Iroegbunam | 22 | 582 | 0 | 1 | Did not deliver |
| Armando Broja | 13 | 336 | 0 | 0 | Did not deliver |
| João Virgínia | 38 | 0 | 0 | 0 | Did not deliver |
Fulham (7 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Joachim Andersen | 31 | 2573 | 0 | 0 | Fair |
| Sander Berge | 31 | 2232 | 0 | 0 | Fair |
| Emile Smith Rowe | 34 | 2061 | 6 | 3 | Fair |
| Ryan Sessegnon | 32 | 604 | 4 | 2 | Fair |
| Reiss Nelson | 11 | 486 | 1 | 1 | Below expectations |
| Jorge Cuenca | 26 | 358 | 0 | 0 | Did not deliver |
| Steven Benda | 38 | 0 | 0 | 0 | Did not deliver |
Ipswich (16 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Dara O'Shea | 36 | 3123 | 0 | 2 | Good |
| Liam Delap | 37 | 2612 | 12 | 2 | Below expectations |
| Jacob Greaves | 27 | 2205 | 1 | 0 | Good |
| Jens Cajuste | 33 | 1975 | 1 | 1 | Below expectations |
| Arijanet Murić | 26 | 1620 | 0 | 0 | Good |
| Ben Johnson | 32 | 1366 | 1 | 2 | Did not deliver |
| Kalvin Phillips | 25 | 1239 | 0 | 0 | Below expectations |
| Jack Clarke | 35 | 1186 | 0 | 4 | Fair |
| Alex Palmer | 13 | 1170 | 0 | 0 | Good |
| Sammie Szmodics | 22 | 1001 | 4 | 0 | Below expectations |
| Julio Enciso | 13 | 876 | 2 | 3 | Fair |
| Jayden Philogene-Bidace | 11 | 474 | 2 | 0 | Below expectations |
| Conor Townsend | 32 | 342 | 0 | 1 | Fair |
| Chiedozie Ogbene | 7 | 240 | 0 | 0 | Did not deliver |
| Ben Godfrey | 11 | 159 | 0 | 0 | Did not deliver |
| Cieran Slicker * | 4 | 0 | 0 | 0 | Investment |
Leicester (8 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Bilal El Khannouss | 35 | 2205 | 2 | 3 | Fair |
| Jordan Ayew | 36 | 1681 | 5 | 0 | Did not deliver |
| Facundo Buonanotte | 34 | 1538 | 5 | 2 | Below expectations |
| Oliver Skipp | 35 | 1143 | 0 | 0 | Did not deliver |
| Caleb Okoli | 37 | 1128 | 1 | 0 | Did not deliver |
| Bobby Reid | 32 | 788 | 1 | 2 | Did not deliver |
| Woyo Coulibaly | 10 | 107 | 0 | 0 | Did not deliver |
| Odsonne Édouard | 7 | 37 | 0 | 0 | Did not deliver |
Liverpool (2 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Federico Chiesa | 19 | 116 | 0 | 0 | Did not deliver |
| Marcelo Pitaluga * | 0 | 0 | 0 | 0 | Investment |
Manchester City (6 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Sávio | 36 | 1770 | 1 | 8 | Good |
| Omar Marmoush | 16 | 1190 | 7 | 0 | Excellent |
| Nico González | 14 | 763 | 1 | 0 | Fair |
| Abdukodir Khusanov | 11 | 504 | 0 | 0 | Below expectations |
| Divin Mubama * | 5 | 27 | 0 | 0 | Investment |
| Claudio Echeverri * | 1 | 11 | 0 | 0 | Investment |
Manchester United (7 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Noussair Mazraoui | 37 | 2857 | 0 | 1 | Good |
| Matthijs de Ligt | 30 | 2137 | 2 | 0 | Good |
| Manuel Ugarte | 32 | 1796 | 1 | 2 | Below expectations |
| Joshua Zirkzee | 32 | 1415 | 3 | 1 | Below expectations |
| Leny Yoro | 21 | 1169 | 0 | 0 | Did not deliver |
| Patrick Dorgu | 12 | 842 | 0 | 0 | Below expectations |
| Altay Bayındır | 31 | 360 | 0 | 0 | Did not deliver |
Newcastle (4 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Lloyd Kelly | 24 | 335 | 0 | 1 | Fair |
| William Osula * | 38 | 168 | 1 | 0 | Investment |
| Odysseas Vlachodimos | 10 | 0 | 0 | 0 | Did not deliver |
| John Ruddy | 8 | 0 | 0 | 0 | Did not deliver |
Nottingham Forest (8 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Nikola Milenković | 37 | 3330 | 5 | 2 | Excellent |
| Elliot Anderson | 37 | 2742 | 2 | 6 | Excellent |
| Álex Moreno | 27 | 967 | 0 | 1 | Did not deliver |
| Morato | 34 | 922 | 0 | 0 | Below expectations |
| Jota Silva | 37 | 891 | 3 | 1 | Fair |
| James Ward-Prowse | 18 | 412 | 0 | 1 | Good |
| Ramón Sosa | 32 | 327 | 1 | 0 | Did not deliver |
| Carlos Miguel | 33 | 0 | 0 | 0 | Did not deliver |
Southampton (14 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Mateus Fernandes | 36 | 2919 | 2 | 4 | Fair |
| Aaron Ramsdale | 30 | 2700 | 0 | 0 | Fair |
| Lesley Ugochukwu | 32 | 1664 | 1 | 1 | Did not deliver |
| Yukinari Sugawara | 35 | 1564 | 1 | 1 | Below expectations |
| Cameron Archer | 37 | 1452 | 2 | 0 | Did not deliver |
| Nathan Wood | 25 | 778 | 0 | 0 | Did not deliver |
| Welington | 13 | 486 | 0 | 0 | Did not deliver |
| Ben Brereton Díaz | 14 | 458 | 0 | 0 | Did not deliver |
| Adam Lallana | 20 | 377 | 0 | 2 | Below expectations |
| Charlie Taylor | 14 | 362 | 0 | 0 | Did not deliver |
| Joe Lumley | 8 | 270 | 0 | 0 | Did not deliver |
| Albert Grønbæk * | 6 | 150 | 0 | 0 | Investment |
| Maxwel Cornet | 5 | 71 | 0 | 0 | Did not deliver |
| Ronnie Edwards * | 3 | 12 | 0 | 0 | Investment |
Tottenham (7 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Dominic Solanke | 28 | 2206 | 9 | 3 | Fair |
| Archie Gray | 38 | 1764 | 0 | 0 | Did not deliver |
| Mathys Tel | 14 | 934 | 2 | 1 | Below expectations |
| Wilson Odobert | 16 | 849 | 1 | 0 | Did not deliver |
| Kevin Danso | 10 | 843 | 0 | 0 | Fair |
| Brandon Austin | 13 | 90 | 0 | 0 | Did not deliver |
| Alfie Devine * | 1 | 0 | 0 | 0 | Investment |
West Ham (10 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Max Kilman | 38 | 3349 | 0 | 1 | Fair |
| Aaron Wan-Bissaka | 37 | 3154 | 2 | 5 | Good |
| Jean-Clair Todibo | 32 | 1855 | 0 | 0 | Below expectations |
| Carlos Soler | 33 | 1419 | 1 | 1 | Did not deliver |
| Guido Rodríguez | 36 | 1172 | 0 | 1 | Fair |
| Crysencio Summerville | 20 | 791 | 1 | 1 | Fair |
| Niclas Füllkrug | 19 | 788 | 3 | 2 | Fair |
| Luis Guilherme * | 34 | 176 | 0 | 0 | Investment |
| Evan Ferguson * | 12 | 157 | 0 | 0 | Investment |
| Wes Foderingham | 9 | 0 | 0 | 0 | Did not deliver |
Wolves (10 signings)
| Player | Matches | Minutes | Goals | Assists | Rating |
|---|
| Jørgen Strand Larsen | 35 | 2599 | 14 | 4 | Fair |
| André | 35 | 2495 | 0 | 0 | Fair |
| Emmanuel Agbadou | 16 | 1411 | 1 | 0 | Good |
| Marshall Munetsi | 14 | 1079 | 2 | 1 | Fair |
| Rodrigo Gomes | 34 | 823 | 2 | 0 | Did not deliver |
| Sam Johnstone | 23 | 630 | 0 | 0 | Did not deliver |
| Carlos Borges | 27 | 241 | 0 | 0 | Below expectations |
| Pedro Lima * | 21 | 70 | 0 | 0 | Investment |
| Nasser Djiga * | 13 | 65 | 0 | 0 | Investment |
| Tom King | 3 | 1 | 0 | 0 | Did not deliver |